Friday, 22 March 2013

The path to success

Whatever you do do it responsibly. And make it count. Just good is not good enough. People will no longer spend money or even time on your "thing" unless it is exceptional or you're way too lucky. ( If you're too lucky you don't need to read this for now). And most things that are exceptional and last do so because they are made in the most responsible way possible.

Some tell us it is all about the value things provide. However in today's world you get very little time to attract attention. More often than not this time is not enough for people to discover the value of your product therefore your chance of capturing attention is by being remarkable.

Once you get people's attention then it is about value. And your "thing" must be good. Very few can get it right with just good effort. Which is why the second ingredient is to do things in the most responsible way known. And yes it is your responsibility to discover what that means in your present time.

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